For fresh starts and major overhauls; whenever a website needs words.
Wordsmith Web Polish provides writing, editing, and polishing services for ezines, websites and all online communications.
Whether you (or your client) are planning a newsletter, refreshing or designing a website, Wordsmith Web Polish can make it more effective in getting the results you want.
How? The most effective Web writing is different to writing for print – because we all read in a different way when we’re reading online. We scan, bounce, explore links – and when a Web page is dull, unclear or over-complicated, we’re quick to lose interest and move on.
Research by Web User Experience experts Norman Nielsen Group shows:
- The average Web page visit lasts a little less than a minute
- 79% of users always scan new Web pages; only 16% read word-by-word.
- Users read only a quarter of the text on those pages they do visit
- Users read email newsletters even more abruptly than websites.
“Unless your writing is extraordinarily clear and focused, little of what you say on your website will get through to customers.” – Jakob Nielsen, Norman Nielsen Group